Thursday, August 27, 2009

MySpace Recharge takes off!

In partnership with ANZ and Visa, MySpace has just released their pre-paid recharge card which is a very promising step forward for the brand.

The reloadable prepaid Visa card allows MySpace users (you have to have a profile to sign up for one) to create an account with up to $1000 (transfered via BPAY) and then use that credit to purchase online and at over 500,000 Visa prepaid merchant locations Australia wide and many more overseas. The smartest element of this innovation is the main reason why MySpace developed it in the first place - To allow users to purchase their phone credit via MySpace. Purcahse loyalty will then be rewarded with giveaways and MySpace exclusive offerings.

So users will now be able to log in to MySpace, chat with their friends via chat, send a message to their friends' inboxes, check out the latest music and then purchase their phone credit all in one session. Very convenient. I like the way MySpace is not just about social networking but focused on providing an experience for their users.

The card is a great initiative for MySpace which is still to launch the much hyped MySpace Music. No doubt the recharge card will also be a great hit when MySpace users are allowed to purchase their concert tickets and merchandise etc.

The recharge initiative is great for the MySpace brand as it is not only providing a good reason to join the site but it also provides more value for being a part of the site and MySpace community. It actually makes Facebook look completely one dimensional if you ask me. In addition to that it provides a potentially very solid extra venue stream for MySpace.

Kudos to Nick Love and the team on this one, long time coming but I'm sure it will be wiorth the wait.

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