Tuesday, March 30, 2010

H&M Flash Mob

I've written before about what makes a successful flash mob from a marketing perspective and what does not.

And the latest stunt from H&M Kids has definitely ticked the boxes.

Clear signage at the beginning of the clip and a billboard at the clip gives the vid great branding. And whilst a dancing flash mob is nothing new to us I reckon there may be some great cut through with those mothers (who buy their kids clothes)who may not be as savvy to a flash mob as you or I.

Check it (Thanks Mashable)

Sunday, March 28, 2010

Yeh Yeh Im iOver-Connected -

Yeh I work in Social media. And yeh that requires a computer and yeh that means I need to keep on top of things that are constantly evolving. So yeh I am connected to an internet source for much of my waking hours.

Yeh friends, I am on my laptop at home in front of the TV watching The Footy Show. And yeh boys, I do check my iPhone every half an hour to see if I have any new emails. And yeh I also use my iPhone for great new applications that help me sleep, get a daily dose of information and waste spare time. Sure I check Facebook often and you're not wrong, I check tweet deck a shitload.

But boys and girls I am not alone as The Courier Mail reported this month.

- the average Australian internet user invests more than two working days on the net every week.

- internet use jumped nine per cent from last year, or an extra 90 minutes each week, and the average Australian internet user now spends 17.6 hours online every week

- Men spent more time online than women, by an average of 3.1 hours, and those aged between 16 and 29 were the biggest internet users at 22 hours per week.

If none of you punks think you have added to this trend then I suggest you better stop reading this on your iPhone and ponder. Yeh Yeh I'm iOver-Connected but I reckon you kids may be heading that way too :)

Monday, March 8, 2010

The New Dork

This is a great new video from The Pantless Knights - A great tribute to "The New Dorks" - The Zukerbergs, Larry Pages and Sergy Brins of today's world. The boys who are young enough to still have great grandparents and who have changed the landscape in which we communicate and find information.

Is anyone else getting flashbacks to Revenge of The Nerds!