The future of blogging

Today is my first day at Nuffnang (http://www.nuffnang.com.au/) - The world's only marketing blogging agency.

For the last two years the only potential channel of marketing and advertising has been within social networks such as MySpace, Facebook and now Twitter. But the network of Nuffnang blogs now means marketers have the ability to integrate into the blogs of some of Australia's biggest bloggers. It really is a new frontier.

Last night I sat down to watch a pirated DVD version of 'State of Play,' the recently released film wth Ben Affleck and Russell Crowe and it got me thinking. Besides hearing the chuckles and claps of the audience throughout, what else interested me was the attention brought to blogging throughout the film. In the film there was a subtle theme of the shift in readership from old media such as newspapers to new media such such as blogs. What excited me was the fact that blogging has now reached a level of global interest where is being included in big Hollywood blockbusters! With attention such as this (and much much more still to come), surely blogging can now be considered an effective way for brands to advertise?

It's no H1N1 but the uptake of blogging in this country has been massive and the future is bright. With over 1,000,000 national blog views every month blogging is no longer just causing ripples in the US, UK and Asian markets. And what is the future of blogging? Well it can only be up. Especially with generation Y in love with talking about themselves and giving their opinions, companies like Nuffnang are going to thrive.

Social media is now slowly becoming the industry it promises to be...