Tuesday, March 30, 2010

H&M Flash Mob

I've written before about what makes a successful flash mob from a marketing perspective and what does not.

And the latest stunt from H&M Kids has definitely ticked the boxes.

Clear signage at the beginning of the clip and a billboard at the clip gives the vid great branding. And whilst a dancing flash mob is nothing new to us I reckon there may be some great cut through with those mothers (who buy their kids clothes)who may not be as savvy to a flash mob as you or I.

Check it (Thanks Mashable)

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